Wake up, break out.
M&Ms is ‘putting a break’ on their cartoon spookcandies and is being replaced by former SNL comedian Maya Rudolph.
Earlier this month, Mars unveiled a bag of Woke limited-edition all-female M&M’s featuring lesbians and ‘fat positive’ candies to honor women.
The upside down packaging celebrated women who were “turning the status quo”.
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Green and brown candies represent same-sex couples.
Purple cartoon candy promotes ‘body positivity’.
Last year M&M’s added a new “spokescandy” to their range of cartoon characters, designed to “represent acceptance and inclusion”.
“Designed to represent acceptance and inclusion, our newest member is known for her earnest self-expression,” the brand said in a statement. “Sharp self-awareness, assertiveness and confidence are the driving forces behind purple’s charm and quirky nature. She joins the legendary cast of M&M’S characters, recently refreshed in January with updated looks and more nuanced personalities.
Last January, the brand gave the green candy a makeover to make it less “sexy.”
As expected, their ‘awakened’ spokesperson caused a major backlash with consumers.
Rather than admit that their new, awakened marketing strategy had failed, M&Ms continued to gaslight consumers.
“America, let’s talk. Over the past year, we’ve made quite a few changes to our beloved spokes. We weren’t sure if anyone would notice. And we never thought it would break the Internet,” M&Ms said in a tweet on Monday.
“But now we get it — even candy shoes can be polarizing,” M&Ms wrote. “That’s the last thing M&M wants about all of us getting people together.”
“Therefore, we have decided to take an indefinite hiatus from spokespersons,” M&Ms said, introducing Maya Rudolph as the new spokesperson.
A message from M&M’S. pic.twitter.com/EMucEBTd9o
— M&M’S (@mmschocolate) January 23, 2023
