“That’s how we make our money.” When people like brands come to us and want us to advertise something for them, I charge them and make a video for them. Song promotions. “And we also make money through live streams” Ercua’s official revealed.
Ercua, who has a record 4.3M followers with nearly 60,000 views, talked about her life before and after TikTok. She revealed that she found it difficult to take care of herself, that she couldn’t afford a wig for herself and only had two pairs of shoes.
“That’s how we make money. When people like brands come to us and want us to advertise something for them, I charge you and make a video for you. Song promotions. And we also make money through live streams.” said the Ercua official.
He revealed that they often run campaigns for brands, act as ambassadors and use their platforms to sell and make money. After that, he concluded that making between GHC 5,000 and GHC 10,000 on TikTok was the best thing that could happen to him.
TikTok is one of the leading music promotion sites in Ghana and beyond. These days, a catchy hook with good dancing is usually the recipe for a hit song. So almost every musician is paying these influencers to make videos with their songs for more coverage.
The app is popular among teenagers and young adults for creating and sharing lip-syncing, comedy skits and other creative content.