The startups participated in an eight-week competition where MTN worked with Ayoba on a variety of entrepreneurial businesses, from agriculture and entertainment to productivity, to help on the Ayoba app to better serve customers.
MTN Ghana and Ayoba have created a competition for all startup hubs across the country to bring forward their digital solutions by leveraging the Ayoba app platform to scale their businesses.
Winners – Noni Hub won the Top Tech App award and emerged as the most liked micro app on Africa Global Radio Ayoba bagged GHS50,000 and a lifetime partnership with MTN and bagged GHS20,000 and a lifetime partnership with MTN. An online shopping app called “Tudu” won the award for Best Micro App at Aoba and took home GHS20,000 and a lifetime partnership with MTN.
Smithfield won the Agribusiness Expert Choice Award, which received GHS20,000 and a lifetime partnership with MTN, and Demasko Smart App, which received the Top Aoba Influencer Award with GHS20,000 and a lifetime partnership with MTN.
Speaking at the award ceremony held at the MTN House in Accra, the Chief Digital Officer of MTN Ghana, Dario Bianchi, explained that MTN Ayoba has come up with an accelerator to encourage all local business operators in Africa to take advantage of the Ayoba platform to digitize their products. and services to reach more customers and cater to the fast-paced digital world that prevails.
He opined that MTN Telecom aims to help entrepreneurs with ideas in the digital space to grow their marketing channels by reaching a larger audience through the Aoba app.
He said the platform connects businesses to their prospective customers and ensures easy marketing.
“MTN Ayoba Momo Accelerator is the best place to tell the world about your product and information”, said Mr. Bianchi.
On his part, MTN Ghana’s Digital Platform Manager, Winnie Djidonu, said the MTN Ayoba Momo Accelerator selected some tech hubs from the Ghana Tech Hub for a two-week training out of which 18 entered production.
Five winners were finally selected and awarded for their impact, he said.
The Ayoba app is free to use and there are future plans for revenue sharing without any revenue sharing agreement, he said.
“MTN will continue to work with these centers to provide better and efficient digital services to all,” she added.
Madam Dzidonu expressed appreciation and gratitude to all the participants and winners for their good work in supporting the MTN Ayoba MoMo Accelerator.
MTN Ghana says it seeks to support the ecosystem by providing and offering a platform for audiences to submit their solutions and help integrate MoMo.
Ayoba is an all-in-one app with communication services where one can chat, make video and voice calls with their contacts.
Users have access to news, information, videos, pictures of tourism, sports, gaming and other music. It is free for MTN users to freely access that app, non-MTN users require a data bundle to access the services.