President Biden is reportedly trying to recruit an “army” of social media influencers on platforms like Instagram and TikTok to boost stories about his administration’s perceived successes.
In other words, to spread the word.
Axios reports that Biden’s digital strategy team plans to give the group its own briefing room in the White House.
Four members of the team working for the administration, not the Biden re-election campaign, are focused on reaching out to influencers and independent content creators in an effort to counter former President Donald Trump’s massive social media following.
The report highlights two TikTok influencers “working with Biden’s White House” β Harry Sisson, a 20-year-old NYU student whose Adderall is overprescribed if you’ve seen his videos online, and Vivian Tu, a former trader who discusses financial issues on the platform.
Dash Dobrofsky’s excellent acting skills unavailable?
Axios describes the separate press conference room for social media influencers as “unprecedented”.
It also smells a bit ‘illegitimate’.
For government personnel to provide publicity, deliver campaign talking points, and assist in messaging on behalf of the president’s campaign appears to be an extraordinary and clear violation of the Hatch Act.
NEW – Biden leans on “army” of social media “influencers” getting their own briefing room at White House to target young voters – Axios
β Disclose.tv (@disclosetv) April 9, 2023
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Is Biden recruiting TikTok stars even as he tries to ban the platform?
Biden’s campaign team is trying to bring TikTok influencers into the fray, working inside the White House, amid a bipartisan push to ban the platform over national security concerns.
In December, the president signed legislation passed by Congress that banned TikTok from government devices.
The administration approved the Sanctions Act, a bill that proposes a complete ban or severe restrictions on the apps, specifically targeting the Chinese-owned TikTok.
But the opportunity to reach young voters or influence younger minds filled with embarrassment in future elections is too much to pass up, even with conflicting messages on the platform.
“TikTok continues to support TikTok despite calls from the administration to sell the platform or risk being banned in the U.S. because of its owner’s ties to the Chinese government,” Axios writes.
Ditch the Ritalin and Tide Pods.
β Rusty ποΈ (@rustyweiss74) April 9, 2023
RELATED: China-backed TikTok has backup plan to stay in US amid national security concerns
TikTok Digital Strategy
This isn’t the first time Team Biden has spoken out of both sides of his mouth, denouncing TikTok as a national security threat while actively using the platform to court voters.
Politico reported last year that the president was considering ways to communicate with young users on TikTok to garner support despite being unable to have an official account on the app because his administration decided not to use it for “security reasons.”
Biden also recruited TikTok creators to promote Ukraine.
And who can forget this hot mess in the hallowed halls of the White House? TikTok influencer Benny Drama is urging young followers to get vaccinated.
I will continue to scream from the mountaintop that Tiktok has so much pull!! Benny Drama (whose whole brand of humor is over the top) is a recently hired influencer to promote the vaccine @White House. pic.twitter.com/uwUrq5CZb6
β Jordyn Brown (@thejordynbrown) August 9, 2021
The strategy makes sense for Biden’s campaign team.
Young voters (18-29) chose President Biden over Trump in 2020 by a 26-point margin. They chose to eat Tide Pods in 2018 at a higher rate than those over 29, so there’s that.
Stun them with mindless social media apps, then court their vote. Democrats are truly the party of low-information voters.
Shock: President Biden is building an ‘army’ of TikTok influencers to influence young voters. Despite his efforts to ban TikTok, he is giving his TikTok influencers a briefing room in the White House. #HatchAct @HouseGOP https://t.co/K6QWoB5SWP
β @Ranjisu (@Ranjisu) April 9, 2023
It follows the path set by former President Barack Obama, who often enlisted social media stars to spread his own propaganda.
In 2015 YouTube sensation Glazel Green interviewed Obama, who was famous for eating cereal out of the bathtub.
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