The ratings for the Grammy Awards show were terrible, but you wouldn’t know that if you were going by the headlines in the liberal media.
Multiple news outlets hailed this year’s ratings as very good.
They weren’t.
They have improved somewhat in recent years. Hardly a good night.
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The talking point is that the ratings are the best since 2020.
Diversity Report:
Grammy ratings: Audience jumps to 12.4 million viewers, biggest since 2020
The 65th annual Grammy Awards broadcast Sunday night brought in 12.4 million in total viewers in Nielsen’s time zone-adjusted fast national ratings, the most-watched show of the night and the largest audience for the ceremony since 2020.
That’s up 30% from last year’s show, which drew roughly 9.6 million total viewers after the live+same-day tallies came in the week after. The 2022 ceremony served as the first in-person Grammy performance since the coronavirus pandemic.
Same thing in The Hollywood Reporter:
TV ratings: The Grammy Awards hit a three-year high for CBS
The Grammy Awards hit a three-year high for CBS on Sunday night, but like most awards shows, their numbers are still below pre-pandemic levels.
The 65th Grammys, returning to its usual winter home after running in April and March the past two years, delivered 12.4 million viewers, according to time zone-adjusted fast national ratings from Nielsen and including streaming on the Paramount+ and CBS apps. (Final ratings, which give a better sense of the on-air and cross-platform breakdown, will be available Tuesday morning.) That’s a nearly 30 percent improvement over the 9.59 million people who watched the 2022 awards — though the latter figure was a TV-only audience.
John Nolte of Breitbart News puts the numbers in perspective:
How about a little context to understand just how awful 12.4 million viewers are…?
In 2020, the Grammys drew 18.7 million viewers and was considered a disaster. At that time, 18.7 million, which was a 50 percent increase from this Sunday night’s viewership, was an all-time low…
Entertainment media attributed this 12.4 million defeat to 8.8 million who watched in 2021 and 8.9 million who watched in 2022 to something other than the defeat.
So, yes, I guess 12.4 million is greater than 8.8 million, but twice zero is still zero, yes.
It is an award show that has consistently drawn 20 to 30 million viewers between 1976 and 2019. Between 2010 and 2017, the Grammys consistently averaged 20 million or better. In 2012, nearly 40 million people tuned in.
In recent years, millions of Americans have rejected entertainment award shows for reasons obvious to all but the people in the entertainment industry.
