American CEOs are ditching the old strategy of jumping on every disaster

The 2020 death of George Floyd, as CNN called the ‘mostly peaceful protests’, was the catalyst for more deaths related to the rise of the biggest con in my lifetime – Black Lives Matter, and companies jumping to the virtue. To tell us his thoughts suggests a deeper end.

Fast forward to this year, where everyone seems to universally agree that the brutal beating and killing of Tyree Nichols was horrific, with most CEOs opting to ‘no comment’.

Why the change? Can it be realized that it is not good business to lecture clients on how to look at various social problems and how to solve them?

Or maybe it’s robbing it of getting it wrong time and time again. Regardless, it’s worth a look.

Go Wok – Go Broke pic.twitter.com/o92zQSArxi

— Emil Gunnary (@emil_gunnary) February 5, 2023

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Then and now

After the death of George Floyd, Dell Technologies, Merck and Ford publicly stated their thoughts on police brutality. However, when asked for comment after the killing of Tyree Nichols, the silence was an interesting change.

In 2020, the CEO Action Network, a collection of 2,400 CEOs, released a statement “Pledged to create more inclusive cultures without being afraid to have difficult conversations about diversity, equity and inclusion.”

He announced during a business roundtable the same year “Corporate American can’t sit this one out.”

His public statement after Mr Nicholls’ death? “Say nothing.”

I think they can sit this one out though. When it is no longer profitable to show outrage and grief over an event that has nothing to do with their expertise or industry.

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Wake up, go broke.

— Todd Peterson (@Todd_Peterson_1) February 7, 2023

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Look at me! I am related

Mr. In the wake of Floyd’s death, if you don’t make a public statement, the law enforcement mantle, your white privilege acknowledgment of your imagination and your promise to bend the knee to the BLM movement or the DEI cult is ‘cancelled.’ So of course, CEOs fell over themselves to pay homage to BLM’s fake idol under the altar of systemic racism.

Take Doug Parker, CEO of American Airlines “Sometimes we convince ourselves, look, it’s not really my responsibility as CEO to comment on this or make a statement on this. Often you think, it doesn’t matter, because who am I to comment on this? This is important. “

No, Doug, it’s okay. Your ability to lead a major airline company.

“Even though I am the CFO of a global bank, the killings of George Floyd in Minnesota, Ahmed Arberry in Georgia and Bronna Taylor in Kentucky are reminders of the dangers black Americans like me face in our daily lives.” Citigroup CFO Mark Mason chimed in at the time:

I somehow find it hard to believe that your daily routine mirrors that of Floyd, Arberry or Taylor. Pretending you live the same life as others based on the color of your skin isn’t offensive, it’s just good business.

Get ready for Biden’s running rant at the State of the Union Address.

They are willing to risk a race war for political gain.

Full video here: https://t.co/yrFMgqUp21 pic.twitter.com/lCTX1HJhR2

— Ann Coulter (@AnnCoulter) February 7, 2023

Voc fails

This round of silence may be because corporate America is hitching your company’s mission to social justice struggles of the day This is not a good business decision. We have certainly seen this backlash in the entertainment industry.

Take the much hyped gay romance-centric film ‘Bros’. The film grossed nearly $14 million worldwide.

The excuse given by those involved with the film focused on accusations that all of us who chose not to see it were suffering from homophobia. I can tell you that I didn’t watch it because it looked bland and forced – too much effort was focused on pushing narratives against real quality stories.

Then you have the LGBT character having Disney movie ‘Strange World’ which only took in $24 million in its first week with a budget of $180 million. Oh well, maybe it’s Disney’s world that’s weird and not ours.

Conversely, other movies and TV shows that focused on engaging, exciting and fun storylines such as Top Gun Maverick, Terminal List and Yellowstone did well. You can’t tell me there are so many homophobes running around the world tipping the scales of amusement.

I bet there are at least a few gays who enjoyed ‘Top Gun: Maverick,’ ‘The Terminal List,’ and at least a handful of minorities who enjoyed ‘Yellowstone.’ I mean, how could anyone not like Rip?

.@disneyplus Now pushing #CRT & #Solutions In his recent episodes #Louder and Prouder. Read all about it in my latest article @TPInsidr

cc: @Moms4Liberty @Moms4LibLoudoun @Christina Pushaw @4TiffanyJustice @tinadeskovich @suburbantonup @iandprior https://t.co/TgJ7X0IF9B

— Kat ✍️ (@mohawkmoderate) February 6, 2023

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Wok washing

After the death of George Floyd, Johnson & Johnson CEO Alex Gorsky said “We make some decisions that aren’t political — whether it’s access to restrooms, which candidate we might support on a particular stand we’re going to take on an environmental issue — so obviously, I think that comes down to that. Territory.”

While some form of politics manages to find its way into any major industry, its success is determined by how much CEOs are allowed to steer the ship. For example, following the passage of Georgia’s voting law, Major League Baseball Commissioner Rob Manfred announced “I have decided that moving this year’s All-Star Game and the MLB Draft is the best way to demonstrate our values ​​as a sport.”

“Major League Baseball fundamentally supports voting rights for all Americans and opposes restrictions to the ballot box,” declared Manfred.

The move brought nearly $100 million in revenue to the city, and the last midterm showed a record turnout of nearly every demographic of voters in Georgia. I applaud the recent silence of corporate America on social and political issues.

Incorporating language into your marketing and decision-making related to social and political activism can appear distasteful but embarrassing when you miss the mark. Instead, stick to what you’re good at; Selling your product and entertaining us.